Toys

In The Toy Industry, Counterfeiting Isn’t Child’s Play

The children’s toy and entertainment industry is dependent on product safety, and the intrusion of unregulated, substandard fakes can be harmful for both consumers and businesses. After investing resources and time into creating a commercially successful character, toy or game, more equity is spent building your brand and bringing it to market. This industry in particular is faced with counterfeiters that infringe on your rights, steal customers, eat into your profits, and expose you to liability.

Toxic chemicals like phthalates and lead found in counterfeit toys, baby formula, children’s clothing can damage the reputation of the original brand that have been making families happy for generations. Moreover, duplicate, poor quality toys and loose parts put children at risk of choking. Without secure authentication, trademark infringing games can use popular toy manufacturers’ branding on their own products, falsely leading consumers to believe it is a new launch from the same trusted source. There have also been multiple instances of children, teens and parents unable to distinguish authentication labels of real products vs unlicensed merchandise that use duplicate characters or content.

Our Solution

Partner with Nanotech to protect your toy or youth entertainment brand with leading-edge nanotechnology. Still expecting consumers to authenticate your products using just static branding? Nanotech’s security labels employ our patented image-switch technology that create a unique and compelling story with rich colours capture and hold a customer’s attention as they tilt the product to experience multiple image transitions that can include movement and 3D depth.

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