Designing Security Features with a User-centric Approach
The global counterfeit market grew ~50% to USD 1.82 trillion in 2020, and bogus goods are a growing and global concern. Fake substandard products have become a major problem for companies that are trying to build and protect their brand authenticity and revenue. There are numerous contributors as to why this is a persistent global problem. Ambiguous security features on the market and a lack of next-gen technology to validate the authenticity of products are key contributors. In order to create a truly differentiated and useful security feature that can protect brands and their products the design process of the feature must be user centric. We must pay close attention to how well the security product is received by those that will be using it. Is the security feature obvious and easy to use? Is it memorable? Does it actually provide authenticity protection? All these questions can be answered through rigorous design practices coupled with strong visual elements.
Security feature design is an iterative process that requires multiple stakeholders, with varying expertise, to deliver a successful authentication product. Overall, there are many key design methods used in reaching the goal of designing a security product that users can and will use to validate their potential product purchases. The most important aspect of a great feature is to always think about the relationship and interaction between the end- user, the security feature, and the end product. Simple and memorable security products with unique effects that are differentiated from the easy to copy, generic solutions on the market today will help users and brands meet their authentication needs and stay a step ahead of the growing global counterfeiting industry. Read Now